Granny Slice
Brief
Looking to reposition within the fruit and nut bar market, Granny Slice (previously Granny & Dates) wanted an identity that could prompt customer recall, whilst bringing their promise of fully natural ingredients to the fore.
What was needed: A logo, label for back of box stand, and label for the bar.
Challenges
Previous branding didn't hold a specific identity, was too busy and didn't cut through. The challenge was to create a distinguishable brand image that represented the middle eastern origins of the date bar, whilst keeping the product's natural ingredients front of mind.
Solution
After deciding that a mid-market positioning was best for the brand, I leaned into the company’s Middle Eastern heritage and created a new typeface, and brought a dates tree into the design, to act as a key feature across all visuals, as well as in the logo.
Background was that of a classy market stall, and label as if it had been stuck over the top. This and the oversized ampersand were themes that tied all the flavours together.
Logo Before
Logo After
Logo
Retail box packaging
Social ad