Holly's Plant Bakes
Brief
Bespoke cakes business asked me to create a fancy logo that could help reposition the brand from small and cutesy to professional expert with a specialty in plant-based baking.
Challenges
The client was keen to feature illustrated spaniels in line art within the logo. I created digital versions, ensuring they remained secondary to the flowing calligraphy, a typeface that conveyed a classy yet approachable feel.
Solution
I developed refined line art spaniels to complement the design, allowing the elegant, expressive calligraphy to lead and define the brand’s sophisticated but welcoming character.
Logo before
Logo after
