Moody Chocolate
Brief
New to the confectionery market, Moody Chocolate needed a visual identity that could make their brand instantly stand out on the shelf and online.
Challenges
Creating something unique to the brand, with character, that could act as a focal point for the brand...
Solution
I decided to base all imagery and fonts around the product's origins; the Middle East.
I crafted a unique camel logo that could embody the 'moodiness' of the brand in a playful and distinctive way.
I chose appetising colourways often associated with Middle Eastern flavour, and fonts that also evoked the feel of the region.
Logo
Social post
Packaging
Website Design